The article analyzes the development of new postcapitalist practices with their possible effects on the transformation of self-images and -conceptions using the example of the Economy for the Common Good. Accordingly, the connection between the current subject order, the present social crises and the complex entanglement of the prevailing mode of production and life is explained. A socio-ecological transformation would, therefore, also have to be linked to the emergence of an alternative subject culture which is oriented towards cooperation and community. The Association of the Economy for the Common Good Berlin-Brandenburg and common good-oriented companies are used in this research as a space to observe sociocultural practices and new forms and conventions of cooperation in their acceptance and dissemination. On the one hand, it shows that these companies, with their values based on cooperation, social and global justice, and ecological responsibility, and with their participatory organizational structures, offer opportunities for countercultural practices and make utopias tangible, so that social change and self-change are being made possible on a small scale. On the other hand, utilizing detailed examples, the inconsistencies of sociocultural practices and the hybrid mixture of subject forms become clear and comprehensible in their specific context.

Schlagworte
post-growth, Economy for the Common Good/common good economy, sustainability, subjectification, cultural change