Thomas Barfuss

Teaching and Commodification

Dealing with the Commercial Impact at School

Shortlink: https://www.waxmann.com/artikelART101576

free download

Abstract

The article reflects on how education and commodification are connected. The concept of ‘commercial representation’ is adapted and used to explore the contact zone. By ways of examples it becomes possible to perceive conflicting areas and limitations.

Keywords
commercialization, Critical Theory, media, sponsoring, teaching