Dr Fatma Sagir is currently a post-doc researcher in Cultural Anthropology at Freiburg University with a focus on digital ethnography, digital culture, popular culture and young Muslims and Muslim women. She is a Teaching Fellow at University College Freiburg. Fatma Sagir has a background in journalism and holds a PhD in Islamic Studies from Freiburg University. Her research focuses on young Muslims in digital culture with a focus on Muslim women infl uencers, Muslim fashion and lifestyle blogging. Other research interests include popular culture, fashion, religion, entertainment and music.