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Franziska Zellweger MoserThe Strategic Management of E-Learning SupportFindings from American Research Universities
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In this study, e-learning support strategies of three innovative American research universities are investigated. The findings from over 50 interviews are presented in form of detailed qualitative case studies. On the basis of a comparative analysis recommendations are formulated on how structural and cultural conditions for e-learning support may be derived in order to effectively reach out to the faculty. The necessity of adequate strategic management practice on different levels is illustrated. This study was motivated by the current e-learning developments in German-speaking Europe. Hence, the potential and the limitations of a transfer of the study findings to the Swiss context is thoroughly considered.
About the author
Dr. Franziska Zellweger Moser studied business administration and business teaching at the University of St. Gallen, Switzerland. For her dissertation work she spent a year (03/04) as a visiting scholar at the MIT Center for Educational Computing Initiatives in Boston. As a scientific collaborator at the Institute for Business Education and Educational Management she has been involved with the implementation of media-supported self-studies at the University of St. Gallen since 2002.
2007, Medien in der Wissenschaft, vol. 39, 332 pages, br., EUR 29,90, ISBN 978-3-8309-1732-8
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